Executive Revenue Intelligence Platform
Platform Architecture
Enterprise Business Systems
Marketing, Sales, Finance, Product, HR, Legal, SaaS & APIs
Managed & Custom Ingestion
Fivetran, AWS Lambda, Amazon S3 & Airflow
Enterprise Data Warehouses
Snowflake & BigQuery analytics environments
dbt Transformation Layer
Models, tests, marts, documentation & lineage
Semantic Metrics Layer
ARR, MRR, revenue, CAC, ROAS, pipeline, retention & adoption
Advanced Analytics
Databricks segmentation, churn & forecasting
Enterprise Consumption
Executive reporting, data products, self-service & semantic API
Purposeful multi-cloud design
Snowflake
Primary governed enterprise analytics environment.
BigQuery
Cloud-native product telemetry and event analytics.
AWS
Ingestion, orchestration, serverless extraction, and storage.
Databricks
Advanced analytics and machine-learning workloads.
Governance, Security & Operational Reliability
Snowflake RBAC
Role-based access controls and governed permissions.
Masking & Row-Level Security
Protection of sensitive enterprise information.
dbt Quality Controls
Testing, documentation, lineage, and controlled transformations.
Airflow Orchestration
Scheduling, retries, monitoring, and workflow reliability.
Observability
Pipeline health, data freshness, failures, and operational monitoring.
GitHub Actions
Automated dbt validation, parsing, testing, and controlled deployments.
Infrastructure as Code
Repeatable and governed cloud configuration using Terraform.
Standardized metrics
ARR
MRR
Gross Margin
CAC
ROAS
Pipeline Value
Win Rate
Retention
Feature Adoption
Headcount
Unified Revenue Intelligence
A single commercial view connects marketing, sales, finance, product, and operations around business performance.
Consistent Business Metrics
Shared definitions for revenue, pipeline, customer growth, conversion, retention, and operational performance.
Cross-Functional Intelligence
Bring commercial, customer, and operational signals together to reveal the drivers of revenue performance.
Executive & Self-Service Insights
Executive reporting and self-service insight give leaders a clear, trusted view of performance and opportunity.